In a study commisioned by Honeywell, almost half of the people surveyed would be interested in using mobile phones for receiving barcoded coupons. The idea would be for the consumer to display the linear or 2-D symbol on the phone screen, and the retailer would use an area imager to read it. Honeywell would presumably see their Adaptus imaging technology as a means to achieve this. We have used Adaptus scanners to read barcodes from PC LCD screens. This is an interesting direction to take mobile data collection!